Place Branding
Place Brand Management: How to Initiate Brand Action Planning, How to Control
Place brand management: what to control, and how to initiate place brand action planning?
Below the answers of our panel of place branding specialists (in...
How Can Place Branding Support Conflict Resolution and Peacebuilding?
How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
Auckland
Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
How to Use Storytelling for Place Branding: Five Ways to Spread Place Stories
Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.
Place Branding Around the World: Lessons from City Nation Place Events 2019
Clare Dewhirst, founder and organizer of the popular City Nation Place events and networking opportunities for place branders, in this guest post shares a few key insights and lessons from recent forums in the UK, California and Costa Rica.
How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh
How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.