Place identity: Learn about latest research insights, findings and expert advice linked to the identity of places such as cities, regions, countries and destinations.
John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
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The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here’s why you should read it.
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Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
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The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
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Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.
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