place identity – The Place Brand Observer

Lipetsk regional identity and branding example

Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story

27 September 20182 October 2018 The Editorial Team place identity, premium access, Russia

Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.

Natasha Grand Speaker Profile

Dr Natasha Grand, INSTID: speaker on place identity, archetypal nature of places, emotions and practical insights into the place branding process.

Interviews

Interview with Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands and Talent Attraction Strategies

4 January 201819 January 2018 The Editorial Team city, Estonia, Europe, nations, place brand consultants, place identity, placemaking, strategy, talent attraction

Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.

Interviews

Interview with Natasha Grand on Creating Place Identity

2 March 201718 January 2018 The Editorial Team branding, consultancy, place brand consultants, place identity, premium access, reputation, Russia, UK

Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.