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Marketing Countries, Places, and Place-associated Brands – Book Review

Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.

John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success

John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.

The Good Country Equation by Simon Anholt: Why You Should Read This Book

The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here's why you should read it.

Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology

Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.

Christopher Browning on Humour, Nation Branding and the Politics of Identity

The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.

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