place identity
Place identity: Learn about latest research insights, findings and expert advice linked to the identity of places such as cities, regions, countries and destinations.
Natasha Grand Norman
Explore Natasha Grand Norman's impact on place branding, regions and identity - as a speaker and through INSTID, the Institute for Identity.
Alia El Banna on Identity and Belonging in Place Branding
Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.
The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding
Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.
Sustainability, Authenticity, and Be Bajan: A Conversation with Jens Thraenhart on Destination Barbados
Jens Thraenhart, then CEO of Barbados Tourism Marketing Inc., on the Be Bajan campaign, localhood as a shared identity, and repositioning an island beyond beaches through micro-community marketing.
Florida Clements on Place Identity and the Isle of Man
Looking for insights into place branding and its application in small island nations? Look no further than our interview with Florida Clements, a place...
Destination Identity: How to Accommodate Different Views
How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.