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place identity

Place identity: Learn about latest research insights, findings and expert advice linked to the identity of places such as cities, regions, countries and destinations.

Case Studies

The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding

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Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.
Interviews

Florida Clements on Place Identity and the Isle of Man

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Looking for insights into place branding and its application in small island nations? Look no further than our interview with Florida Clements, a place...
Expert Advice

Destination Identity: How to Accommodate Different Views

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How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
Expert Advice

How Gastronomy Impacts Place Branding

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How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate? We offered our panel of place branding...
Book Reviews

Marketing Countries, Places, and Place-associated Brands – Book Review

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Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
Expert Advice

John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success

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John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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