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place identity

Place identity: Learn about latest research insights, findings and expert advice linked to the identity of places such as cities, regions, countries and destinations.

Interviews

Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands and Talent Attraction Strategies

TPBO -
Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
Interviews

Natasha Grand on Creating Place Identity

TPBO -
Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.
Interviews

Jesper Falkheimer on Place Branding, Media and Strategic Communication

TPBO -
Professor Jesper Falkheimer of Lund University in Sweden on the links between place branding, media and strategic communication.
Research Insights

Origins and Meaning of ‘Clean, Green’ New Zealand

Florian Kaefer -
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.
Uncategorized

How LIKE BERLIN Helps Residents Express their View on City Identity

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In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.
Uncategorized

Brazil, Olympics, Media Representation: Wild Like the Jungle?

TPBO -
Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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