place identity
Place identity: Learn about latest research insights, findings and expert advice linked to the identity of places such as cities, regions, countries and destinations.
Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story
Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.
Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands and Talent Attraction Strategies
Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
Natasha Grand on Creating Place Identity
Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.
Jesper Falkheimer on Place Branding, Media and Strategic Communication
Professor Jesper Falkheimer of Lund University in Sweden on the links between place branding, media and strategic communication.
Origins and Meaning of ‘Clean, Green’ New Zealand
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.
How LIKE BERLIN Helps Residents Express their View on City Identity
In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.