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place identity

Place identity: Learn about latest research insights, findings and expert advice linked to the identity of places such as cities, regions, countries and destinations.

Interviews

Christopher Browning on Humour, Nation Branding and the Politics of Identity

TPBO -
The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
Case Studies

Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story

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Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.

Natasha Grand Speaker Profile

TPBO -
Dr Natasha Grand, INSTID: speaker on place identity, archetypal nature of places, emotions and practical insights into the place branding process.
Interviews

Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands and Talent Attraction Strategies

TPBO -
Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
Interviews

Natasha Grand on Creating Place Identity

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Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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