Place identity: Learn about latest research insights, findings and expert advice linked to the identity of places such as cities, regions, countries and destinations.
The Good Country Equation by Simon Anholt: Why You Should Read This Book
The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here's why you should read it.
Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology
Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
Christopher Browning on Humour, Nation Branding and the Politics of Identity
The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
Lipetsk Land: How a Region (Re)Discovered Its Identity – A Place Branding Story
Natasha Grand, INSTID, tells the story how Lipetsk, a region in southern Russia, (re)discovered its identity and turned it into a place branding strategy.
Natasha Grand Speaker Profile
Dr Natasha Grand, INSTID: speaker on place identity, archetypal nature of places, emotions and practical insights into the place branding process.