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CATEGORY

Research Insights

Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.

Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018

How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.

How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty

How important is perceived place brand credibility for place attachment and consumer loyalty? Research insights by Bernd Reitsamer and Alexandra Brunner-Sperdin from Austria.

Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.

Good Country Index 2020: Simon Anholt Shares Key Insights

Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven't.

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