My Reflections on the 4th International Place Branding Conference in Greece, November 2019
A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
Read more
Research Insights
Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
Sustainability as Place Brand Position: Research Insights from Thailand
Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
Read more
How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh
How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
Read more
How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update
How vloggers and online influencers are shaking up destination marketing practices, and the do’s and don’ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.
Read more
Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps
Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
Read more