CATEGORY
CATEGORY
Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
Recent Research on Place Branding and Public Diplomacy
Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course
Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018
How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty
Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
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