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CATEGORY

Research Insights

Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.

Interviews

Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

TPBO -
Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
Research Insights

Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018

TPBO -
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.
Research Insights

How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty

TPBO -
How important is perceived place brand credibility for place attachment and consumer loyalty? Research insights by Bernd Reitsamer and Alexandra Brunner-Sperdin from Austria.
Research Insights

Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

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Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Research Insights

Good Country Index 2020: Simon Anholt Shares Key Insights

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Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven't.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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