Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
Which European cities and regions are the hottest investment destinations in 2020? Naomi Davies of fDi Intelligence presents some of the highlights and insights from the recently published European Cities and Regions of the Future report.
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A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
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Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
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How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
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How vloggers and online influencers are shaking up destination marketing practices, and the do’s and don’ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.
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