Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here’s how to do it better.
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Research Insights
Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
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How’s Life: OECD 2017 Study Findings, Trends and Well-Being Challenges
How’s Life 2017 OECD study author Carrie Exton shares key findings on citizen well-being in leading countries around the world and outlines trends and challenges to overcome.
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Sustainable Tourism Index Reveals Countries Leading in Destination Sustainability
Sustainable Tourism Index: country destinatins leading in sustainability, according to research by the Economist Intelligence Unit.
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4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
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