Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
Knowledge Update: The Latest in Place Branding, Sports, and Pandemic Diplomacy Research
Insights on Nation Branding in Latin America & the Caribbean, with Aglaë Perrin
Recent Research on Place Branding and Public Diplomacy
Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course
Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018
How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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