place management
Place management: learn about latest research insights, studies, expert advice and good practice examples of managing places such as cities, regions, destinations or countries.
Fred Dixon on New York City Branding and Reputation Management
Fred Dixon in this interview shares his thoughts on city branding, place identity and reputation management of New York City.
Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
Gildo Seisdedos, Professor at IE Business School in Madrid, Spain
City marketing and city management are the focus of this interview with Gildo Seisdedos, Professor at IE Business School in Madrid, Spain, and a solicited advisor on smart city trends and challenges.
How Much Does the Branding and Marketing of Places Cost?
How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.
Mayra Nieto on Sustainability Strategies at Park Güell, Barcelona
Mayra Nieto on how Barcelona cut visitor numbers to Park Güell's Monumental Zone from 9 million to 2 million a year, capped simultaneous access at 400 people, and kept resident access free.
Xavier Suñol Ferrer of Barcelona City Council on Tourism and Sustainability
Xavier Suñol Ferrer of Barcelona City Council on 30 million visitors a year, suspending accommodation licences, and measuring success by resident perception surveys.