Heather Skinner Researcher Profile
Heather Skinner as researcher focuses on place management, marketing, branding, culture and responsible tourism. More in her researcher profile.
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place management
Place management: learn about latest research insights, studies, expert advice and good practice examples of managing places such as cities, regions, destinations or countries.
How Overtourism Affects Destination Reputation and Competitiveness: Issues, Strategies and Solutions
Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.
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Interview with Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe
Conny Moonen, Head of Connect Limburg, the Dutch region’s place brand management organization, discusses regional branding challenges, opportunities and trends.
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Interview with Fred Dixon on New York City Branding and Reputation Management
Fred Dixon in this interview shares his thoughts on city branding, place identity and reputation management of New York City.
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Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
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