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place management

Place management: learn about latest research insights, studies, expert advice and good practice examples of managing places such as cities, regions, destinations or countries.

Expert Advice

Destination Recovery Strategies Post-Covid: Expert Advice

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Hjörtur Smárason, CEO of Visit Greenland, shares tips for destination managers how to prepare for tourism after the pandemic, which key points to keep in mind.
Expert Advice

Which Are the Pros and Cons of Membership-Based Place Brand Organizations?

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Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.
Expert Advice

Overtourism: How Does it Affect Destination Reputation and Competitiveness?

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Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.
Interviews

Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe

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Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.
Interviews

Fred Dixon on New York City Branding and Reputation Management

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Fred Dixon in this interview shares his thoughts on city branding, place identity and reputation management of New York City.
Interviews

Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

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Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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