place management | The Place Brand Observer

Which Are the Pros and Cons of Membership-Based Place Brand Organizations?

9 April 201916 October 2019 The Editorial Team panel, place management, premium access

Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.

Heather Skinner Researcher Profile

Heather Skinner as researcher focuses on place management, marketing, branding, culture and responsible tourism. More in her researcher profile.

Expert Advice Place Branding

Overtourism: How Does it Affect Destination Reputation and Competitiveness?

17 October 20174 December 2019 The Editorial Team destination, destination marketing, panel, place management, travel and tourism

Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.

Interviews Regional Branding

Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe

13 July 201710 May 2020 The Editorial Team Europe, Germany, Netherlands, place management, premium access, region

Conny Moonen, Head of Connect Limburg, the Dutch region’s place brand management organization, discusses regional branding challenges, opportunities and trends.