place management

Theo Schnider, Director of UNESCO Biosphere Entlebuch in Switzerland

Theo Schnider on how Entlebuch turned a conservation ruling into the world's first biosphere reserve created by popular referendum, and why sustainability cannot be prescribed from above.

Urs Wohler on Destination Management, Leadership and Sustainability

Urs Wohler, then CEO of Niesenbahn AG and former director of destination Scuol Samnaun Val Müstair, on why Swiss DMOs were ready for the shift from promotion to stewardship but their regions were not.

Rachel Vaughan on Destination Sustainability Strategies in Kaikoura, New Zealand

Rachel Vaughan on 17 years of embedding sustainability in Kaikoura's council planning, why politics is the hardest hurdle, and what an earthquake revealed about community resilience.

Carol Gleeson on the Sustainable Destination Strategy of Burren Geopark in Ireland

Carol Gleeson on writing the Burren Geopark's sustainability programme into a statutory County Development Plan, why time is the hardest constraint, and reaching overtourism at the Cliffs of Moher.

Overtourism: How Does it Affect Destination Reputation and Competitiveness?

Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.

Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe

Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.

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