City marketing and city management are the focus of this interview with Gildo Seisdedos, Professor at IE Business School in Madrid, Spain, and a solicited advisor on smart city trends and challenges.
How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.
Place Management experts Jörgen Eriksson and Svetlana Masjutina discuss place branding cases, challenges, and trends.
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