Place Brand Architecture Explained: Meaning, Function and Limitations
Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.
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Expert Advice
Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers
“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude
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4 Tips How to Maintain Established Place Brands: ‘Second Phase’ Place Branding Issues and Priorities
International place branding expert panel shares advice on how to maintain established place brands, with insights into ‘second phase’ place branding issues and priorities.
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4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers (Part Four)
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
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4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)
Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
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