Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World’s leading place reputation and community identity experts share their thoughts.
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What exactly is place branding – or perhaps better – place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
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Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.
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Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
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Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
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