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Expert Advice

Place Branding in 2024: Expert Insights on Trends and Priorities

Place branding trends 2024 according to expert panel: geopolitical shifts, sustainability, tech integration, community focus, overtourism management, diversity.

Global Soft Power Index 2024: Key Trends and What They Mean

Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.

Aligning Place Branding with Sustainable Development Goals

Experts discuss the importance of UN Sustainable Development Goals in place branding, focusing on community identity and enhancing reputation.

How to Navigate Ethical Pitfalls in Place Branding

Expert panel shares key insights on ethical place branding: Emphasizing cultural understanding, genuine community impact, transparency, and stakeholder involvement.

Towards an Ethical Framework for Place Branding

Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.

Place Branding in Times of Crisis and Uncertainty: Insights and Highlights from the IPBA Conference 2023

Explore insights and highlights from the IPBA Conference 2023 in Helsingborg, Sweden, on "Place branding in times of crisis and uncertainty."
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