Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World’s leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
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Julian Stubbs introduces us to the history and preferences of digital nomads and e-ployees. First of a series of blog post by the founder and director of cloud-based communications agency UP THERE, EVERYWHERE.
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Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel
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What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable – useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.
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How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
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