Place brand insights, strategies, stories and examples
Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We’ve put it to our panel of place brand specialists. Here’s what they said.
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How to measure country brands? You asked, our panel of place branding specialists has answers.
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Who owns city or nation brands? Brand ownership is a complex topic. Here’s what world’s leading place brand specialists think about it.
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How important is a destination’s sustainability performance for its reputation? Sustainable tourism experts share their views.
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How does a destination’s sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
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