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Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice Podcast 

2021 Place Branding Trends and Priorities – Podcast Episode 5

28 January 2021 The Editorial Team brand management, Place Branding, strategy

What’s in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders podcast.

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Expert Advice Observations 

How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation

26 January 202126 January 2021 Malcolm Allan climate change, climate emergency, placemaking, premium access, sustainable development, urban development

Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change.

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Expert Advice 

Place Branding 2021: Key Priorities and Trends to Watch

15 January 202116 April 2021 The Editorial Team City Branding, destination marketing, panel, Place Branding, premium access, sustainable development, sustainable tourism, Talent Attraction

Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World’s leading place reputation and community identity experts share their thoughts.

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Expert Advice How-To Guides Podcast 

What Is Place Brand Management? In Conversation with Martin Boisen

3 December 20204 December 2020 The Editorial Team brand management, place brand theory, Place Branding, strategy

What exactly is place branding – or perhaps better – place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.

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Expert Advice Research Insights 

Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends

25 November 202024 March 2021 The Editorial Team corona pandemic, country rankings, Economic Development, ranking

Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.

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Place Brand Leaders Podcast

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Just published

  • Rafael Enzler on Placemaking in Switzerland
  • Why Switzerland? Country Report
  • How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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