Latest:
  • Place Branding 2021: Key Priorities and Trends to Watch
  • Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power
  • Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being
  • Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location
  • Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0

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The Place Brand Observer

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Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice 

Place Branding 2021: Key Priorities and Trends to Watch

15 January 202115 January 2021 The Editorial Team City Branding, destination marketing, panel, Place Branding, sustainable development, sustainable tourism, Talent Attraction

Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World’s leading place reputation and community identity experts share their thoughts.

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Expert Advice How-To Guides Podcast 

What Is Place Brand Management? In Conversation with Martin Boisen

3 December 20204 December 2020 The Editorial Team brand management, place brand theory, Place Branding, strategy

What exactly is place branding – or perhaps better – place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.

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Expert Advice Research Insights 

Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends

25 November 20208 December 2020 The Editorial Team corona pandemic, country rankings, Economic Development, ranking

Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.

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What inspires place branding pros
Expert Advice Observations 

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

10 November 202019 November 2020 The Editorial Team panel, Place Branding, premium access

Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.

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Expert Advice 

How to Use Soft Power and Hard Power in Country Reputation Building

3 November 202019 November 2020 The Editorial Team Country Branding, country image, nation brand value, premium access, Public Diplomacy, reputation, soft power

Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.

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  • Place Branding 2021: Key Priorities and Trends to Watch
  • Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power
  • Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being

What they say

"The Place Brand Observer is a unique organisation based in Switzerland, one of the world’s most respected countries that is taking a scientific and considered view of nation branding and soft power. As such, its efforts have to be applauded."

David Haigh, CEO of Brand Finance

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Let’s connect

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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