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CATEGORY

Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice

Place Reputation Insights & Strategies

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Expert Advice

Shopping Centers: Opportunity for Place Branding and Community Development?

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How can shopping centers support place branding and strengthen community identity? Expert panel of city specialists share their thoughts.
Expert Advice

Unlocking Public Value: How Privately Owned Place Brands Empower Thriving Communities

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Discover the potential value that privately owned place brands can bring to communities. Insights shared by our expert panel.
Expert Advice

The Winning Formula: How Government and Property Developers Collaborate for Successful Place Branding

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Collaboration between government and property developers in place branding: Discover the benefits to shape vibrant, successful places.
Expert Advice

Private Property Developers vs. Government Entities: Who Is Better at Place Branding?

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Discover the strengths of private property developers vs government entities in creating strong place brands, according to industry experts.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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