Expert Advice – The Place Brand Observer

Public Vs. Private Sector Branding Explained: Similarities and Differences

6 August 20195 August 2019 The Editorial Team brand, branding, panel, place brand theory

Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.

Expert Advice How-To Guides Place Branding

What Is A Brand – And What It Is Not: Branding Explained

30 July 201929 July 2019 The Editorial Team brand, panel, place brand theory

What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.

Expert Advice How-To Guides Place Brand Image Place Branding

Bridging Perception Gaps: How to Overcome Place Image Challenges

23 July 201924 July 2019 The Editorial Team city image, country image, image management, panel, place brand perception

How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.

Place branding for small cities, regions, destination book by Bill Baker 2019

Book Reviews Expert Advice Place Branding

Place Branding for Small Cities, Regions and Downtowns: New Book by Bill Baker

20 June 201919 June 2019 Florian Kaefer USA

Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky – and still often misunderstood – endeavor that is place branding.

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