Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
How can places – cities, regions and countries – attract and retain talent? Morten King-Grubert of the Nordic place management consultancy Future Place Leadership illustrates keys to talent attraction success.
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Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
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How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook
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Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
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What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
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