Place brand insights, strategies, stories and examples
Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
International place branding expert panel shares advice on how to maintain established place brands, with insights into ‘second phase’ place branding issues and priorities.
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Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
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Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
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The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
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Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
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