Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
How can place branding help a society come out of its tumultuous past and instill pride in its people and create a sense of belonging? Find out in this summary of answers by our panel of place brand specialists.
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How to determine the failure rate of place branding projects and their root causes? Our panel of place brand specialists provides answers.
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Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.
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Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World’s leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
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Julian Stubbs introduces us to the history and preferences of digital nomads and e-ployees. First of a series of blog post by the founder and director of cloud-based communications agency UP THERE, EVERYWHERE.
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