Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
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Expert Advice
Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Destination Recovery Strategies Post-Covid: Expert Advice
Hjörtur Smárason, CEO of Visit Greenland, shares tips for destination managers how to prepare for tourism after the pandemic, which key points to keep in mind.
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2021 Place Branding Trends and Priorities – Podcast Episode Five
What’s in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders podcast.
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How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation
Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change.
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Place Branding 2021: Key Priorities and Trends to Watch
Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World’s leading place reputation and community identity experts share their thoughts.
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