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CATEGORY

Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice

How Economic Development Programs Can Change Perceptions of Places

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How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Expert Advice

Creative Financing for Place Branding Programs: Examples

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Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.
Expert Advice

How Gastronomy Impacts Place Branding

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How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate? We offered our panel of place branding...
Expert Advice

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

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Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
Expert Advice

How Sustainability Impacts Place Branding – And Vice Versa

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Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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