Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

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Expert Advice

Why and How to Measure Place Branding Success Beyond Economic Growth

How Narrative and Storytelling Impact the Economic Development of Places

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

Destination Recovery Strategies Post-Covid: Expert Advice

2021 Place Branding Trends and Priorities – Podcast Episode Five