Destination Sustainability: How to Make Your Host Community Tourism-Friendly
How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
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Expert Advice
Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic
Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
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Place Brand Trigger Explained – TPBO Strategy Innovation Lab
Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
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Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel
How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
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Place Brand Strategy Innovation Lab
TPBO Strategy Innovation Lab: novel approaches and imaginative ideas for strengthening community identity and place reputation.
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