Why Invest in Place Branding – How Useful Is It?
Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.
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Expert Advice
Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Place Rankings and Perception Surveys: How Credible, How Useful?
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
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Climate Emergency: How Place Branding Strategies Can Help to Address It
How can place branding help to address the climate emergency – and how does a city’s or country’s stance towards dealing with climate change impact its reputation? Our expert panel has answers.
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Is Country Branding A Waste of Money?
Is country branding a waste of taxpayers’ money? Yes, if it’s reduced to paid media advertising campaigns, argues Robert Govers. Here’s how to do it better.
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How Can Place Branding Contribute to Community Building and Stabilize Societies in Turmoil?
How can place branding help a society come out of its tumultuous past and instill pride in its people and create a sense of belonging? Find out in this summary of answers by our panel of place brand specialists.
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