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Public Diplomacy

Public Diplomacy, from an international relations perspective, is about communication with foreign publics to establish a dialogue designed to inform and influence. It is closely linked to the concept of nation branding, although its importance on a city and regional level is growing. The following articles provide latest research insights, examples and reflections on the changing field of public diplomacy practice:

Interviews

Nancy Snow on Japan, Nation Brands and Public Diplomacy

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Public diplomacy expert Nancy Snow shares her thoughts on Japan, nation branding in Asia and the role of storytelling in brand positioning.
Research Insights

Digital Diplomacy: National Broadcasting, Social Media and the Role of Social Mediators

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Digital diplomacy expert Guy Golan shares research insights into how nations use broadcasting & social media like Twitter, and the role of social mediators.
Expert Advice

3 Lessons for 21st Century Public Diplomacy Professionals

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USC Annenberg Public Diplomacy Professor Nicholas (Nick) Cull shares his thoughts on the mission and role of 21st century public diplomacy professionals.
Interviews

Nick Cull, Professor of Public Diplomacy at USC Annenberg

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USC Annenberg Professor Nick Cull reflects on his academic career, nation branding, public diplomacy and the growing importance of cities and regions.
Case Studies

Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia

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How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Uncategorized

Why Germany First in 2014 Nation Brands Index Is Good News

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Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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