Public Diplomacy
Public Diplomacy, from an international relations perspective, is about communication with foreign publics to establish a dialogue designed to inform and influence. It is closely linked to the concept of nation branding, although its importance on a city and regional level is growing. The following articles provide latest research insights, examples and reflections on the changing field of public diplomacy practice:
Nancy Snow on Japan, Nation Brands and Public Diplomacy
Public diplomacy expert Nancy Snow shares her thoughts on Japan, nation branding in Asia and the role of storytelling in brand positioning.
Digital Diplomacy: National Broadcasting, Social Media and the Role of Social Mediators
Digital diplomacy expert Guy Golan shares research insights into how nations use broadcasting & social media like Twitter, and the role of social mediators.
3 Lessons for 21st Century Public Diplomacy Professionals
USC Annenberg Public Diplomacy Professor Nicholas (Nick) Cull shares his thoughts on the mission and role of 21st century public diplomacy professionals.
Nick Cull, Professor of Public Diplomacy at USC Annenberg
USC Annenberg Professor Nick Cull reflects on his academic career, nation branding, public diplomacy and the growing importance of cities and regions.
Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia
How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).
Why Germany First in 2014 Nation Brands Index Is Good News
Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.