Latest insights and publications on soft power. You might also like to visit our special page on soft power for additional information!
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.
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