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soft power

Latest insights and publications on soft power. You might also like to visit our special page on soft power for additional information!

Expert Advice

Global Soft Power Index 2024: Key Trends and What They Mean

TPBO -
Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.

Soft Power Spotlight

TPBO -
Soft power explained: including definition and meaning, latest insights, benchmarking and evaluation service.
Conferences

Global Soft Power Summit 2022 by Brand Finance – Event Invitation

TPBO -
Join leading practitioners and researchers of soft power at Brand Finance's Global Soft Power Summit 2022. A get together to discuss the next iteration of the Global Soft Power Index, and to debate the role of soft power at a time when hard power is looming large.
Podcast

On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7

Florian Kaefer -
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
Expert Advice

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

TPBO -
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
Case Studies

Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

TPBO -
Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
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