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soft power
Latest insights and publications on soft power. You might also like to visit our special page on soft power for additional information!
Soft Power Spotlight
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Soft power explained: including definition and meaning, latest insights, benchmarking and evaluation service.
Global Soft Power Summit 2022 by Brand Finance – Event Invitation
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Join leading practitioners and researchers of soft power at Brand Finance's Global Soft Power Summit 2022. A get together to discuss the next iteration of the Global Soft Power Index, and to debate the role of soft power at a time when hard power is looming large.
On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit
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David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power
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Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
How to Use Soft Power and Hard Power in Country Reputation Building
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Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
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