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soft power

Latest insights and publications on soft power. You might also like to visit our special page on soft power for additional information!

Insights & Advice

Research Update on Cultural Heritage, Soft Power, and Digital Diplomacy

TPBO -
Summary of latest research on enhancing city brand equity, refining soft power measurement, and employing digital diplomacy effectively.
Insights & Advice

Global Soft Power Index 2024: Key Trends and What They Mean

TPBO -
Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.

Soft Power Spotlight

TPBO -
Soft power explained: including definition and meaning, latest insights, benchmarking and evaluation service.
Conferences

Global Soft Power Summit 2022 by Brand Finance – Event Invitation

TPBO -
Join leading practitioners and researchers of soft power at Brand Finance's Global Soft Power Summit 2022. A get together to discuss the next iteration of the Global Soft Power Index, and to debate the role of soft power at a time when hard power is looming large.
Podcast

On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7

Florian Kaefer -
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
Insights & Advice

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

TPBO -
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
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