- Introducing: World's Best in Place Branding -spot_img
Podcast

World Expo: Opportunity for City Branding? Podcast Ep. 14

Florian Kaefer -
World expos - are they a good opportunity for city branding, and what are the potential risks? Find out in this Place Brand Leaders podcast episode.
Observations

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Florian Kaefer -
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
Podcast

2022 Place Branding Trends and Priorities – Podcast Ep. 12

Florian Kaefer -
What topics will occupy place brand developers and managers this year? What trends to watch out for? Find out in this new episode of the Place Brand Leaders podcast.
Podcast

How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11

Florian Kaefer -
How to measure the success of place branding programs - their effectiveness and impact? Our panel of experts has some good ideas, which I share with you in this podcast episode.
Podcast

How to Succeed with Place Branding – Place Brand Leaders Podcast Ep. 10

Florian Kaefer -
The keys to place branding success - based on insights shared by the TPBO panel of place identity and reputation experts.
Podcast

Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9

Florian Kaefer -
Why do many place branding projects fail? In this shortcast I provide insights by the TPBO expert panel on the main reasons for place branding failure.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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