- Introducing: World's Best in Place Branding -spot_img

storytelling

Andy Levine on the Keys to Success in Place Marketing and Economic Development

Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.

Mihalis Kavaratzis on How to Succeed in Place Marketing

Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.

Maria Cristina Paganoni on City Branding and New Media

Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.

Storytelling Tips for Place Branding Professionals

Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.

8 Things You Should Know About Nation Branding

Nation branding has become a popular concept. Jay Wang, Director of the USC Center for Public Diplomacy in the USA points out 8 things you need to know.
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