Story Engine: Storytelling Specialists

Story Engine helps underestimated and misunderstood places build a central narrative, a master story, and to bring it to life with a coherent and consistent strategy that involves citizens as much as governments.

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Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story

Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.

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