Place brand insights, strategies, stories and examples
Storytelling has become very important for the marketing and branding of places, not least because traditional advertising techniques are becoming less effective. Learn about the latest research insights, good practice examples and expert advice on storytelling in the articles below.
Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.
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Brandkit.io: Visual content marketing and storytelling at scale. The world’s first visual curation platform for destinations. Headquarters in New Zealand.
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Todd Babiak, Canada: available for keynotes and seminars on narrative and using it to create, build, and maintain a unique and powerful place brand.
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International place branding expert panel shares advice on how to maintain established place brands, with insights into ‘second phase’ place branding issues and priorities.
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Story Engine helps underestimated and misunderstood places build a central narrative, a master story, and to bring it to life with a coherent and consistent strategy that involves citizens as much as governments.
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