TAG
storytelling
Storytelling has become very important for the marketing and branding of places, not least because traditional advertising techniques are becoming less effective. Learn about the latest research insights, good practice examples and expert advice on storytelling in the articles below.
Good Practice Stories: How Important for Sustainable Destination Brands?
TPBO -
Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.
Brabant: Good Place to Live, Invest or Visit? Region Report
TPBO -
Brabant, Netherlands: a good place to live, invest or work? In our special report we answer the question "Why Brabant"? Includes expert opinion, interviews.
Landor & Fitch
TPBO -
Landor & Fitch: a global brand strategy consultancy and design agency specialized in brand consulting, brand experience, place branding; supporting destinations, cities and countries around the world.
How to Use Storytelling for Place Branding: Five Ways to Spread Place Stories
TPBO -
Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.
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