storytelling

Storytelling has become very important for the marketing and branding of places, not least because traditional advertising techniques are becoming less effective. Learn about the latest research insights, good practice examples and expert advice on storytelling in the articles below.

Rosanna Vitiello on Place Identity, Emotion and the Future of Positioning

Interviews

One Place, Four Audiences: The Case for a Single Place Narrative

Insights & Perspectives

Good Practice Stories: How Important for Sustainable Destination Brands?

Insights & Perspectives

How to Use Storytelling for Place Branding: Five Ways to Spread Place Stories

Insights & Perspectives

Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends

Interviews

Todd Babiak on Meaningful Place Branding Through Storytelling

Interviews

How to Maintain Established Place Brands?

Insights & Perspectives

Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo

Case Studies & Examples

City Branding Case Study: The Story of Edmonton, Canada

Case Studies & Examples

Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story

Case Studies & Examples

On Place as Society of Brands and How to Maneuver Place Brand Crowds

Insights & Perspectives

Commonalities in the Management of Country Brands in Latin America

Insights & Perspectives

Andy Levine on the Keys to Success in Place Marketing and Economic Development

Interviews

Mihalis Kavaratzis on How to Succeed in Place Marketing

Interviews

Maria Cristina Paganoni on City Branding and New Media

Interviews

Storytelling Tips for Place Branding Professionals

Insights & Perspectives
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