Talent Attraction
Talent attraction is one of the main motivations behind many city branding or place marketing initiatives. Despite a growing world population, the skills shortage currently experienced by many cities, regions and countries is predicted to get worse in the next years. Learn about best practice examples of Talent attraction and -retention, and the strategies used by cities and regions around the world to be attractive to digital nomads and specialists.
Jeremy Tamanini on the Green Economy, Sustainability and Country Reputation
Jeremy Tamanini shares his thoughts on the Green Economy, sustainability performance and the implications for city competitiveness and country reputation.
Cities of Influence: Talent Attraction Winners and Priorities in Europe
Roger Hobkinson of Colliers International discusses European cities, talent attraction leaders and the priorities for city developers and brand managers.
Nikolaj Lubanski of Copenhagen Capacity on Talent Attraction: Strategies, Trends and Challenges
Nikolaj Lubanski of Copenhagen Capacity about talent attraction strategies, trends and challenges.
Innovating Talent Attraction: A Practitioner’s Guide for Cities, Regions and Countries – Book Review
Review of 'Innovating Talent Attraction: A Practitioner's Guide for Cities, Regions and Countries', by Nikolaj Lubanski, Marcus Andersson and Morten King-Gruber.
Not Just About Money: How Cities Become Leaders in Talent Attraction
Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
Richard Florida on Creative Cities and Economic Development
City brands and the making, management and communication of a city's strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.