Talent Attraction
Talent attraction is one of the main motivations behind many city branding or place marketing initiatives. Despite a growing world population, the skills shortage currently experienced by many cities, regions and countries is predicted to get worse in the next years. Learn about best practice examples of Talent attraction and -retention, and the strategies used by cities and regions around the world to be attractive to digital nomads and specialists.
Siw Andersen on How Oslo&Co Is Shaping the City’s International Position
Siw Andersen, CEO of Oslo&Co, on Oslo's waterfront transformation, what talent and investors look for, and how the city is taking ownership of its international story.
Introducing TPBO’s Talent Attraction Europe & North America – Special Edition 2026
TPBO Publisher and Editor-in-Chief Dr Florian Kaefer on putting together the new special edition and the questions that emerged along the way.
Brainport Eindhoven
How Brainport Eindhoven is approaching international talent attraction through collaboration, settlement support and a regional strategy built for growth.
Emilia-Romagna: Putting Talent Attraction Into Law
Eleonora Sette on how Emilia-Romagna is putting talent attraction into law to create a more durable regional framework for attracting and retaining skilled professionals.
Halifax: Designing the Connections That Help Talent Stay
Robyn Webb on how Halifax uses professional networks and the Connector Program to support talent retention.
Utrecht: Why Regional Talent Markets Matter
Robert Snoeijenbos on how Utrecht's regional talent market helps professionals change jobs without having to leave the region.