Talent attraction is one of the main motivations behind many city branding or place marketing initiatives. Despite a growing world population, the skills shortage currently experienced by many cities, regions and countries is predicted to get worse in the next years. Learn about best practice examples of Talent attraction and -retention, and the strategies used by cities and regions around the world to be attractive to digital nomads and specialists.
Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
Read more
Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent – students, skilled workers and entrepreneurs.
Read more
Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World’s leading place reputation and community identity experts share their thoughts.
Read more
Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
Read more
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Read more