Talent Attraction
Talent attraction is one of the main motivations behind many city branding or place marketing initiatives. Despite a growing world population, the skills shortage currently experienced by many cities, regions and countries is predicted to get worse in the next years. Learn about best practice examples of Talent attraction and -retention, and the strategies used by cities and regions around the world to be attractive to digital nomads and specialists.
Steve Duncan: Managing Director C Studios
Explore our interview and professional profile of Steve Duncan - expert in place marketing for FDI and talent attraction. Managing Director of C Studios.
Hot Destinations in 2023 for Talent, Investors, Tourism
Top locations 2023: Expert views on cities and regions which are right now the most sought after by investors, skilled workers and visitors.
Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
How to Measure Success of Talent Attraction Initiatives
A skilled workforce is always sought-after. Countries, regions and cities that aspire to lead the way compete with each other to attract top talent....
Per Ekman on the Future of Place Brand and Identity Management
Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives
Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.