Place brand insights, strategies, stories and examples
Talent attraction is one of the main motivations behind many city or region branding initiatives. Despite a growing world population, the skills shortage currently experienced by many cities, regions and countries is predicted to get worse in the next years. Learn about best practice examples of talent attraction and retention, and the strategies used by cities and regions around the world to be attractive and competitive.
Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live – especially the rural, inland areas.
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Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
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Edith Wong, Chief Marketing Officer at Invest Hong Kong, illustrates how “Asia’s World City” positions itself as attractive place for foreign direct investment and businesses.
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Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
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Andrew Hoyne: available for keynotes, masterclasses, workshops on place branding, place visioning, storytelling, placemaking, design, creativity.
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