Talent Attraction
Talent attraction is one of the main motivations behind many city branding or place marketing initiatives. Despite a growing world population, the skills shortage currently experienced by many cities, regions and countries is predicted to get worse in the next years. Learn about best practice examples of Talent attraction and -retention, and the strategies used by cities and regions around the world to be attractive to digital nomads and specialists.
One Place, Four Audiences: The Case for a Single Place Narrative
Steve Duncan of C Studios argues that as AI reshapes how places are found, narrative alignment is no longer optional.
Stability as the New Currency: IMD World Talent Ranking Highlights Shift in National Reputation
Editorial briefing on what the IMD World Talent Ranking 2025 means for country brand performance and talent attractiveness positioning.
Universities as Reputation Infrastructure: 2026 Latin America Higher Education Rankings
The 2026 Latin America university rankings show how higher education shapes national reputation, talent attraction, and global positioning across the region.
Talent Attraction: What Europe’s Workforce Really Wants in Jobs and Locations
Research by C Studios on talent attraction in Europe, exploring what mobile professionals value in jobs, skills, and locations.
Steve Duncan
Explore our interview and professional profile of Steve Duncan - expert in place marketing for FDI and talent attraction. Managing Director of C Studios.
Brabant
What's it like to live and work in Brabant, the economic powerhouse of the Netherlands? Find out in our Brabant region showcase.