Place brand insights, strategies, stories and examples
Talent attraction is one of the main motivations behind many city or region branding initiatives. Despite a growing world population, the skills shortage currently experienced by many cities, regions and countries is predicted to get worse in the next years. Learn about best practice examples of talent attraction and retention, and the strategies used by cities and regions around the world to be attractive and competitive.
My key takeaways from the Nordic Place Branding conference in Stockholm, April 2019. How cities and countries work together, which challenges they face (and how they overcome them), trending topics and illustrative examples.
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Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
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Serial entrepreneur Martín Larre in this interview tells us why he moved to Montevideo, Uruguay, and how his experience has been so far in the country. He also shares his view on what makes Uruguay a good place for investors and tech start-ups.
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Pablo Brenner in this interview discusses the benefits of choosing Uruguay as place for IT start-ups and tells us how the annual networking event PuntaTech Meetup in Punta del Este has grown from a small gathering of friends to a flagship event attended by more than 1000 professionals across the region.
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Jorge Silveira Noble, CEO of the Technological Laboratory of Uruguay (LATU), in this interview tells us how the institution attracts and supports entrepreneurs and tech start-ups.
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