Talent Attraction
Talent attraction is one of the main motivations behind many city branding or place marketing initiatives. Despite a growing world population, the skills shortage currently experienced by many cities, regions and countries is predicted to get worse in the next years. Learn about best practice examples of Talent attraction and -retention, and the strategies used by cities and regions around the world to be attractive to digital nomads and specialists.
Which Are the Main Place Branding Challenges and Trends in 2019?
Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
Martín Larre on Uruguay Being a Good Place for Investors
Serial entrepreneur Martín Larre in this interview tells us why he moved to Montevideo, Uruguay, and how his experience has been so far in the country. He also shares his view on what makes Uruguay a good place for investors and tech start-ups.
Pablo Brenner on How PuntaTech Has Become the Meeting Place for IT in Uruguay
Pablo Brenner in this interview discusses the benefits of choosing Uruguay as place for IT start-ups and tells us how the annual networking event PuntaTech Meetup in Punta del Este has grown from a small gathering of friends to a flagship event attended by more than 1000 professionals across the region.
Jorge Silveira Noble on Uruguay Being a Good Country for Tech Start-Ups
Jorge Silveira Noble, CEO of the Technological Laboratory of Uruguay (LATU), in this interview tells us how the institution attracts and supports entrepreneurs and tech start-ups.
Joao Ministro on Algarve Regional Development, Branding and Sustainability
Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live - especially the rural, inland areas.
Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.