Travel and Tourism
This page brings together our latest insights on travel and tourism from a place branding perspective. Discover how cities, regions, and countries position themselves as attractive destinations for visitors — through storytelling, experience design, sustainability, and strategic promotion.
Explore interviews, showcases, and rankings that highlight what makes destinations stand out in a competitive global tourism landscape.
Sustainable Tourism Index Reveals Countries Leading in Destination Sustainability
Sustainable Tourism Index: country destinatins leading in sustainability, according to research by the Economist Intelligence Unit.
Overtourism in European Cities: Study Reveals Root Causes, Consequences and Possible Solutions
Ko Koens of NHTV Breda University discusses findings of a recent study on overtourism in major European cities, the root causes, consequences and feasible solutions.
Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management
Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.
A Systemic Analysis of Overtourism and Tourismophobia: And What Destinations Can Do About It
Gunter Soydanbay analyzes the root causes of overtourism and tourismophobia, and offers destinations possible solutions, drawing on behavioral psychology.
Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa
Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.
Undertourism: How to Make Archaeological Sites and Museums More Attractive as Destinations
While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates how we can bring them back to life.