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Research Insights

The Evolution of Destination Branding: Implications for Tourism Managers

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Learn about the evolution of destination branding and the implications for tourism managers in this short interview with Marta Almeyda of Puerto Rico.
Interviews

Statia Elliot on the Evolution of Destination Marketing and DMOs

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Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
Interviews

Mike Fabricius on Africa, Destination Marketing and Place Brand Management

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Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.
Case Studies

Barcelona Destination Sustainability – Special Report

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Barcelona sustainable destination: the Catalan capital's sustainable tourism strategy and experiences, with insights from the Sustainability Leaders Project.
Destination Profiles

Destination Check: Current State of Tourism Sustainability in the Philippines

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Ecotourism expert Susan Santos de Cárdenas shares her thoughts on the current state of destination development and tourism sustainability in the Philippines.
Destination Profiles

Destination Check: Current State of Tourism Sustainability in Cyprus

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Destination Check Cyprus: Sustainable tourism expert Salli Felton on the current state of the country's destination development and tourism sustainability.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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