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urban development

Interviews

Irina Shafranskaya on City Happiness and Place Branding in Russia

TPBO -
Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.
Expert Advice

4 Things Australia Can Teach Asia in City Branding – And Vice Versa

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Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.
Interviews

Charles Landry on City Brands, Creative Cities and the Urban Age

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Charles Landry in this interview reflects on the challenges and opportunities of the Creative City, the Urban Age, and the role of city branding.
Case Studies

4 Place Branding Examples to Inspire Economic Development Professionals

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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Case Studies

Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo

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Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
Interviews

Andrew Hoyne on Placemaking and Branding Trends in Australia

TPBO -
Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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