Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
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Jan Gehl reflects on his long career as architect and urban design consultant and shares his thoughts how to make cities more liveable and sustainable: success factors and challenges ahead.
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Mississauga’s city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada’s sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
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Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
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Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies can help us reconnect with our urban environment.
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