Interview with Marcus Andersson, Tendensor

From our temporary office in Airlie Beach, Whitsunday Islands (Australia), here comes our interview with Marcus Andersson, CEO of Tendensor International, place branding consultancy in Sweden and the Nordic region.

Learn about:

  • What place branding is all about, and what it isn’t;
  • The main differences between nation branding and place branding;
  • Why there is so much interest in place branding in Northern Europe;
  • Which new opportunities inter-regional place branding offers;
  • Which social media he follows and which Twitter hashtags to keep an eye on.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!