White Papers and How To Guides

Welcome to our overview of place branding guides, white papers and tutorials. Gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.


White Papers:

How to resume tourism after the pandemic, while ensuring sustainability

Leading place brand specialists share 10 tips for destination branders, marketers and managers on how to resume tourism sustainably, where to put the priorities and which pitfalls to avoid.

Download the white paper in English | ChineseSpanish


Climate emergency: how it affects place branding, and how place branders can help to address it

Leading place brand specialists share 8 tips for place branders how to deal with the climate emergency: how it affects place branding and how the latter can help to address it.

Download the white paper in English


Popular How-To Guides:


Browse through our collection of all guides HERE


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