Welcome to our overview of place branding guides, white papers and tutorials. Gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.
White Papers:
How to resume tourism after the pandemic, while ensuring sustainability
Leading place brand specialists share 10 tips for destination branders, marketers and managers on how to resume tourism sustainably, where to put the priorities and which pitfalls to avoid.
Download the white paper in English | Chinese | Spanish
Climate emergency: how it affects place branding, and how place branders can help to address it
Leading place brand specialists share 8 tips for place branders how to deal with the climate emergency: how it affects place branding and how the latter can help to address it.
Download the white paper in English
Popular How-To Guides:
- How to teach place branding at university
- How to overcome place image challenges
- 5 step approach to place branding
- How to make a career in place branding
- How to choose a place brand consultant
- How to measure success and effectiveness of place branding
- Difference between place branding and place marketing
Browse through our collection of all guides HERE
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