Sweden
Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.
Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey
Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.
Michael Persson Gripkow: Strategist & Place Branding Advisor
Meet Michael Persson Gripkow: place branding strategist, keynote speaker, and advisor on destination strategy, nation branding, identity.
Sweden – Country Performance, Brand Strength and Reputation
Explore Sweden's economic performance, its sustainability, country brand strength and reputation, according to international rankings and indices.
Stockholm – City Performance, Brand Strength and Reputation
What leading rankings say about Stockholm's city brand strength, reputation, attractiveness, economic performance and sustainability.
Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics
Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Per Ekman on the Future of Place Brand and Identity Management
Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.