Sweden
Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.
Katarina Thorstensson on Gothenburg, Sustainable Destination Development, and Growing Better
Katarina Thorstensson of Göteborg & Co reflects on seven consecutive years at the top of the Global Destination Sustainability Index, and what it really takes to combine tourism growth with long-term responsibility.
Gothenburg
How Gothenburg has made sustainability the default — from fossil-free transport and certified hotels to events as civic tools. Seven-time world leader in destination sustainability.
Greater Copenhagen Region
Discover how the Greater Copenhagen Region builds its global reputation on trust, quality of life, and cross-border collaboration between Denmark and southern Sweden.
Olga Rauhut Kompaniets
Meet Olga Rauhut Kompaniets, senior lecturer at Halmstad University, specialising in place branding, sustainability, food and wine marketing.
West Sweden
Discover how Destination West Sweden is redefining sustainable travel through its award-winning “Stepping up Sustainability” initiative.
Royal Djurgården
Royal Djurgården unites 60+ attractions around a shared vision of sustainability, making it a model for collaborative place stewardship in Stockholm.