- Introducing: World's Best in Place Branding -spot_img

Sweden

Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.

Country Profiles

Sweden – Economic Performance, Sustainability, Country Brand Strength and Reputation

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Explore Sweden's economic performance, its sustainability, country brand strength and reputation, according to international rankings and indices.
City Profiles

Stockholm – City Performance, Brand Strength and Reputation

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What leading rankings say about Stockholm's city brand strength, reputation, attractiveness, economic performance and sustainability.
Interviews

Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics

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Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Interviews

Per Ekman on the Future of Place Brand and Identity Management

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Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Interviews

Emma Björner on Sustainable Tourism and Place Branding

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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Case Studies

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

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Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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