Sweden
Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.
Olga Rauhut Kompaniets
Meet Olga Rauhut Kompaniets, senior lecturer at Halmstad University, specialising in place branding, sustainability, food and wine marketing.
West Sweden
Discover how Destination West Sweden is redefining sustainable travel through its award-winning “Stepping up Sustainability” initiative.
Royal Djurgården
Royal Djurgården unites 60+ attractions around a shared vision of sustainability, making it a model for collaborative place stewardship in Stockholm.
Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey
Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.
Michael Persson Gripkow
Meet Michael Persson Gripkow: place branding strategist, keynote speaker, and advisor on destination strategy, nation branding, identity.
Sweden – Country Performance, Brand Strength and Reputation
Explore Sweden's economic performance, its sustainability, country brand strength and reputation, according to international rankings and indices.