Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.
Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics
Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Per Ekman on the Future of Place Brand and Identity Management
Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.
What Is It Like to Be a Digital Nomad or E-Ployee?
Julian Stubbs in this guest post looks at the differences between digital nomad and e-ployee and the benefits of working as an e-ployee.