Sweden

Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.

City Showcases

Greater Copenhagen Region

Editorial Team -
Discover how the Greater Copenhagen Region builds its global reputation on trust, quality of life, and cross-border collaboration between Denmark and southern Sweden.

Olga Rauhut Kompaniets

Editorial Team -
Meet Olga Rauhut Kompaniets, senior lecturer at Halmstad University, specialising in place branding, sustainability, food and wine marketing.
Destination Showcases

West Sweden

Editorial Team -
Discover how Destination West Sweden is redefining sustainable travel through its award-winning “Stepping up Sustainability” initiative.
Destination Showcases

Royal Djurgården

Editorial Team -
Royal Djurgården unites 60+ attractions around a shared vision of sustainability, making it a model for collaborative place stewardship in Stockholm.
Interviews

Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey

Editorial Team -
Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.

Michael Persson Gripkow

Editorial Team -
Meet Michael Persson Gripkow: place branding strategist, keynote speaker, and advisor on destination strategy, nation branding, identity.
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