How Stockholm Business Region Leads in Talent Attraction: Interview with Anna Gissler

In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding – which, as she says, really isn’t about logos or slogans.

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Interview with Helena Renström on How to Use City Branding for Investment Attraction

Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country’s largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.

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Helena Renström Speaker Profile

Helena Renström: available for presentations and seminars on place branding methods, citizen engagement, gender stereotypes, breaking the norms, and small city branding.

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