Sweden

Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.

Interviews

Katarina Thorstensson on Gothenburg, Sustainable Destination Development, and Growing Better

Editorial Team -
Katarina Thorstensson of Göteborg & Co reflects on seven consecutive years at the top of the Global Destination Sustainability Index, and what it really takes to combine tourism growth with long-term responsibility.
City Showcases

Gothenburg

Editorial Team -
How Gothenburg has made sustainability the default — from fossil-free transport and certified hotels to events as civic tools. Seven-time world leader in destination sustainability.
City Showcases

Greater Copenhagen Region

Editorial Team -
Discover how the Greater Copenhagen Region builds its global reputation on trust, quality of life, and cross-border collaboration between Denmark and southern Sweden.

Olga Rauhut Kompaniets

Editorial Team -
Meet Olga Rauhut Kompaniets, senior lecturer at Halmstad University, specialising in place branding, sustainability, food and wine marketing.
Destination Showcases

West Sweden

Editorial Team -
Discover how Destination West Sweden is redefining sustainable travel through its award-winning “Stepping up Sustainability” initiative.
Destination Showcases

Royal Djurgården

Editorial Team -
Royal Djurgården unites 60+ attractions around a shared vision of sustainability, making it a model for collaborative place stewardship in Stockholm.
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