Scandinavia | The Place Brand Observer

New European Talent Mobility Forum Facilitates Talent Attraction Management Across Regions

30 June 202029 June 2020 Future Place Leadership Europe, region, Scandinavia

Introducing the European Talent Mobility Forum, a new collaborative initiative of leading talent attraction and -retention organizations in Europe.

Economic Development Interviews Investment Attraction

Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly

7 May 202011 May 2020 The Editorial Team Europe, fdi, Finland, Scandinavia

Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.

Case Studies Economic Development Interviews Place Branding Place Marketing Regional Branding Talent Attraction

Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

23 April 202010 May 2020 The Editorial Team Europe, livability, region, Scandinavia, Sweden

Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.

Conferences Observations Place Branding

Nordic Place Branding Conference 2020 Webinar – Reflections

7 April 20207 April 2020 Florian Kaefer Scandinavia

Reflections on the Nordic Place Branding conference webinar which took place April 2nd, with Greg Clark, Simon Anholt as key speakers, with case presentations on Utrecht, Ireland and Landsbyggare.

City Profiles

Oslo City Performance, Brand Strength and Reputation

24 March 202021 April 2020 The Editorial Team city, city image, city rankings, Europe, Norway, Scandinavia

Oslo: how attractive for investors, visitors, talent and digital nomads? Here our summary of international rankings and indices measuring Oslo’s economic performance, its sustainability, brand strength and reputation.