Scandinavia
Liisa Kokkarinen on How Finland Built a National Standard for Sustainable Tourism
Liisa Kokkarinen shares how the Sustainable Travel Finland program is shaping Finland’s reputation as a global leader in sustainable tourism.
West Sweden
Discover how Destination West Sweden is redefining sustainable travel through its award-winning “Stepping up Sustainability” initiative.
Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey
Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.
Michael Persson Gripkow
Meet Michael Persson Gripkow: place branding strategist, keynote speaker, and advisor on destination strategy, nation branding, identity.
Hjörtur Smárason
Meet Hjörtur Smárason, strategic advisor, speaker and expert in place branding, sustainable tourism development, crisis communication.
Finland – Country Performance, Brand Strength and Reputation
Explore Finland's economic performance, sustainability, country brand strength, soft power and reputation, according to leading rankings and indices.