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AUTHOR NAME

Florian

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Publisher, coach, advisor. Founder and editor of TPBO. Believes in the power of sustainability and storytelling to connect people, to spread ideas and to make this world a better place for all. Author of An Insider's Guide to Place Branding (Springer, 2021). Founder of the Sustainability Leaders Project.

Introducing Place Brand Leaders Podcast – Episode One

In this first episode of the Place Brand Leaders Podcast, Aleks Vladimirov interviews Florian Kaefer about The Place Brand Observer: how it started, and why the podcast.

The Good Country Equation by Simon Anholt: Why You Should Read This Book

The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here's why you should read it.

Nordic Place Branding Conference 2020 Webinar – Reflections

Reflections on the Nordic Place Branding conference webinar which took place April 2nd, with Greg Clark, Simon Anholt as key speakers, with case presentations on Utrecht, Ireland and Landsbyggare.

Corona Pandemic: What it Means for Place Branding Community

Corona pandemic: how is it affecting the place branding community? How are place brand professionals and organizations responding? Might place branding even be crucial at time of recovery from COVID-19? Here's what the TPBO community thinks.

My Reflections on the 4th International Place Branding Conference in Greece, November 2019

A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.

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