Florian Kaefer – Page 3 – The Place Brand Observer

Five topics for place branding research in 2017

5 Place Branding Topics for Researchers to Explore in 2017

7 March 20176 March 2017 Florian Kaefer strategy, sustainability

You are a researcher interested in place branding? Here are five ideas for research topics linked to place brand development and management to explore in 2017.

Recap City Nation Place Forum London 2016

Conferences Expert Advice

Recap City Nation Place Forum 2016 – Insights for Place Brand Professionals

18 November 201617 November 2016 Florian Kaefer Europe, London, strategy

Learn about key place branding insights, examples and global trends in this recap of the City Nation Place Forum which took place in London, November 2016.

Conferences

Recap World Travel Market 2016 – Insights for Destination Professionals

17 November 201614 April 2018 Florian Kaefer destination, placemaking, reputation, travel and tourism

The Place Brand Observer team reports from World Travel Market in London, November 2016, presenting key insights and trends, including overtourism.

Country Branding Nation Branding Place Brand Image

Country Brands: Nation Branding En Vogue (Again)

10 November 20164 November 2016 Florian Kaefer country brands, country of origin, country rankings, nations, USA

The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.

Conferences

City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona

21 October 201614 April 2018 Florian Kaefer Barcelona, sustainability, sustainable tourism, travel and tourism

Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.