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AUTHOR NAME

Florian

51 POSTS
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Publisher, coach, advisor. Founder and editor of TPBO. Believes in the power of sustainability and storytelling to connect people, to spread ideas and to make this world a better place for all. Author of An Insider's Guide to Place Branding (Springer, 2021). Founder of the Sustainability Leaders Project.
https://floriankaefer.info
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Book Reviews

Around the World in 68 Days: Place Brands Through a Traveller’s Eyes

Florian -
Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
New Zealand

On New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7

Florian -
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.
Podcast

Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six

Florian -
Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.
Observations

Getting Nation Branding Right Post-Covid – Euronews Debate

Florian -
Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially as countries try to...
Case Studies

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

Florian -
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
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