Florian Kaefer – Page 2 – The Place Brand Observer

Recap World Travel Market 2016 – Insights for Destination Professionals

17 November 201614 April 2018 Florian Kaefer destination, placemaking, reputation, travel and tourism

The Place Brand Observer team reports from World Travel Market in London, November 2016, presenting key insights and trends, including overtourism.

Country Branding Nation Branding Place Brand Image

Country Brands: Nation Branding En Vogue (Again)

10 November 20164 November 2016 Florian Kaefer country brands, country of origin, country rankings, nations, USA

The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.

Conferences

City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona

21 October 201614 April 2018 Florian Kaefer Barcelona, sustainability, sustainable tourism, travel and tourism

Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.

Case Studies Country Branding Destination Branding

New Zealand: The Intriguing Story of a Destination Brand

19 September 201630 January 2018 Florian Kaefer Asia, brand credibility, destination, green marketing, New Zealand

For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here’s a summary of our special series on the origins, success and challenges of the country’s 100% Pure New Zealand brand proposition.

Case Studies Country Branding Place Brand Image Research Insights

Media Coverage of Clean, Green and 100% Pure New Zealand

15 September 201619 April 2018 Florian Kaefer Asia, brand positioning, country brands, country of origin, New Zealand, reputation

Summary of research conducted for assessing place brand credibility in the case of ‘clean, green’ and ‘100% Pure’ New Zealand destination brand positioning.