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brand
Brand is a term closely linked to the image or reputation of a product or place. Learn about place brands in this collection of articles focused on the reputation linked to cities, regions, nations, countries and destinations. You might also be interested in academic definitions of brand and branding.
Brands and Branding: Definition, Concepts, Theory
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Review of academic literature on brand and branding. Learn about different concepts and theoretical perspectives of relevance to place brand professionals.
Top or Flop? Good and Bad Place Brand Rankings
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Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
Wally Olins On Nations As Brands
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Can nations be brands? How does nation branding affect nationhood? Video and thoughts by the late Wally Olins.
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