Interview with Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy

Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.

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Destination Brand Personality: Why It Matters and How to Build It

Destination brand personality – how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.

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