Brand
Brand is a term closely linked to the image or reputation of a product or place. Learn about place brands in this collection of articles focused on the reputation linked to cities, regions, nations, countries and destinations. You might also be interested in academic definitions of brand and branding.
One Place, Four Audiences: The Case for a Single Place Narrative
Steve Duncan of C Studios argues that as AI reshapes how places are found, narrative alignment is no longer optional.
Why Brand Architecture is Everything in Nation Branding: Lessons from India
Shyam Vasudevan of IdeaWorks on India's shift from branded house to house of brands, and what it means for national growth, regional identity, and place branding strategy.
Building Brands: What Really Matters
It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...
Edwin Schmidheiny on International Branding
Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
Bruno Marti on How to Brand a Hotel: Example 25hours
How to brand a hotel? How to use smart design and create unique experiences for that special identity and brand which conscious guests can identify with? Bruno Marti tells us how 25hours Hotels do it.
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.