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brand

Brand is a term closely linked to the image or reputation of a product or place. Learn about place brands in this collection of articles focused on the reputation linked to cities, regions, nations, countries and destinations. You might also be interested in academic definitions of brand and branding.

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Ethics And Why We Need To Rebrand Branding

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Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.
Observations

Place Branders, Don’t Mess With The People’s Brand!

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What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.

Green Brands and Sustainability Branding: Definition, Concepts, Theory

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Review of academic literature on green brands and sustainability branding in a place context. Learn about definitions, concepts, theories.

Brands and Branding: Definition, Concepts, Theory

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Review of academic literature on brand and branding. Learn about different concepts and theoretical perspectives of relevance to place brand professionals.
Expert Advice

Top or Flop? Good and Bad Place Brand Rankings

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Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
Uncategorized

Wally Olins On Nations As Brands

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Can nations be brands? How does nation branding affect nationhood? Video and thoughts by the late Wally Olins.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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