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Brand is a term closely linked to the image or reputation of a product or place. Learn about place brands in this collection of articles focused on the reputation linked to cities, regions, nations, countries and destinations. You might also be interested in academic definitions of brand and branding.
Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo
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Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
On the Branding and Reputation of Islands
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Guest author Godfrey Baldacchino offers an appeal to consider adding islands to a privileged focus of place branding. After all, cities, regions, destinations and nations...
Ethics And Why We Need To Rebrand Branding
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Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.
Place Branders, Don’t Mess With The People’s Brand!
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What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
Green Brands and Sustainability Branding: Definition, Concepts, Theory
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Review of academic literature on green brands and sustainability branding in a place context. Learn about definitions, concepts, theories.
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