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Brand is a term closely linked to the image or reputation of a product or place. Learn about place brands in this collection of articles focused on the reputation linked to cities, regions, nations, countries and destinations. You might also be interested in academic definitions of brand and branding.
What Is A Brand – And What It Is Not: Branding Explained
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What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
Destination Brand Personality: Why It Matters and How to Build It
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Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
Who Owns a Country or City Brand?
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Who owns city or nation brands? Brand ownership is a complex topic. Here's what world's leading place brand specialists think about it.
Statia Elliot on the Evolution of Destination Marketing and DMOs
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Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
Brand Urbanism: Building Sustainable Partnerships Between Brands and Cities
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City brand advisor Rinske Brand introduces us to the concept of brand urbanism and illustrates how it has been employed by cities such as London, Madrid, Manila and Ghent. Learn about the opportunities and risks of city-brand collaboration.
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