Brand New Zealand: Reputation Strengths and Positioning Opportunities

What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand’s country brand positioning – and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.

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Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.

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