reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Stability as the New Currency: IMD World Talent Ranking Highlights Shift in National Reputation
Editorial briefing on what the IMD World Talent Ranking 2025 means for country brand performance and talent attractiveness positioning.
Costa Rica
Costa Rica excels in country branding with a strong reputation for sustainability and innovation. Learn about its talent, fdi and tourism appeal.
The US in Decline as Hard Power Returns — Brand Finance Global Soft Power Index 2026
Despite its top rank in the Brand Finance Global Soft Power Index 2026, the US posts the steepest decline, signalling a shift in global trust and reputation.
Universities as Reputation Infrastructure: 2026 Latin America Higher Education Rankings
The 2026 Latin America university rankings show how higher education shapes national reputation, talent attraction, and global positioning across the region.
Wellington – Urban Sustainability, City Brand Strength and Reputation
Explore Wellington's attractiveness, urban sustainability, city brand strength and reputation, according to leading rankings and indices.
Global Soft Power Index 2024: Key Trends and What They Mean
Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.