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reputation

The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.

City Profiles

Shenzen Economic Performance, City Brand Strength and Reputation

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How Shenzen performs in terms of economic competitiveness, city brand strength, sustainability and reputation, according to global rankings.
City Profiles

Wellington – Urban Sustainability, City Brand Strength and Reputation

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Explore Wellington's attractiveness, urban sustainability, city brand strength and reputation, according to leading rankings and indices.
Country Showcases

Costa Rica: Leading with Sustainability and Innovation

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Costa Rica excels in place branding with a strong reputation for sustainability and innovation. Learn about its global brand strategy.
City Profiles

Rome – City Performance, Brand Strength and Reputation

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Find out how Rome, the Italian capital, performs in terms of economic performance, city brand strength, livability and reputation.
City Profiles

Prague City Performance, Brand Strength and Reputation

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Explore how Prague performs in terms of economic performance, city brand strength, livability and reputation, according to leading rankings.
Insights & Advice

Global Soft Power Index 2024: Key Trends and What They Mean

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Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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