Calin Hertioga On Brands and How to Build a Future-Oriented Branding Strategy
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
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reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Place Rankings and Perception Surveys: How Credible, How Useful?
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
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Climate Emergency: How Place Branding Strategies Can Help to Address It
How can place branding help to address the climate emergency – and how does a city’s or country’s stance towards dealing with climate change impact its reputation? Our expert panel has answers.
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City Reputation: Insights, Benchmarking and Strategies
City reputation: how does a city gain a favorable reputation? And what can urban leaders do to overcome a negative image or reputation? Which cities have the strongest reputation? Answers to those and similar questions here.
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Country Reputation: Insights, Benchmarking, Strategies
Country reputation: how does a country gain a favorable reputation? And what can country leaders do to overcome a negative image or reputation? Which countries have the strongest reputation? Answers here.
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