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reputation

The reputation of places such as cities, regions, destinations - but also neighborhoods or city regions - is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.

Expert Advice

Why and How to Measure Place Branding Success Beyond Economic Growth

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TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Country Profiles

Portugal Country Performance, Brand Strength and Reputation

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Portugal - its appeal for talent and investors, economic and sustainability performance, country brand strength and reputation, according to international rankings and indices.
Country Profiles

Ireland Country Performance, Brand Strength and Reputation

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Ireland’s economic performance, sustainability, attractiveness for skilled immigrants, brand strength and reputation, according to global rankings & indices.
Brand Analysis

Brand New Zealand: Reputation Strengths and Positioning Opportunities

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What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Expert Advice

How to Use Soft Power and Hard Power in Country Reputation Building

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Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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