How to Use Soft Power and Hard Power in Country Reputation Building
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
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reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards
Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.
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David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
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Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
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Soft Power of Countries and Nations: Why It Matters and How to Measure It
Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
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