The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
City reputation: how does a city gain a favorable reputation? And what can urban leaders do to overcome a negative image or reputation? Which cities have the strongest reputation? Answers to those and similar questions here.
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Country reputation: how does a country gain a favorable reputation? And what can country leaders do to overcome a negative image or reputation? Which countries have the strongest reputation? Answers here.
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The Tourism Sentiment Index explained – Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.
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How important is a destination’s sustainability performance for its reputation? Sustainable tourism experts share their views.
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Moscow’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
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