Place brand insights, strategies, stories and examples
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
The Tourism Sentiment Index explained – Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.
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How important is a destination’s sustainability performance for its reputation? Sustainable tourism experts share their views.
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Moscow’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
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South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
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Hong Kong’s city brand strength and urban performance, according to studies measuring livability, economic competitiveness, innovation and sustainability.
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