Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
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