Branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
Edwin Schmidheiny on International Branding
Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Why Invest in Place Branding – How Useful Is It?
Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.
Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.