TAG
branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy
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Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
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Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
Public Vs. Private Sector Branding Explained: Similarities and Differences
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Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
dn&co Company Profile
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dn&co: London-based brand and design consultancy inspired by culture and place. What began as a design agency working exclusively with the architecture industry, has over the past ten years developed into a brand consultancy that helps create meaningful places of all kinds.
Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
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Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
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