Branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
Public Vs. Private Sector Branding Explained: Similarities and Differences
Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
Natasha Grand on Creating Place Identity
Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.
Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo
Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
On Place as Society of Brands and How to Maneuver Place Brand Crowds
In this guest post, Sikko Baltus of HubTownCity examines the nature and purpose of brands. He introduces us to the idea of Place as a society of brands, and tells us how to benefit from brand crowds.