- Introducing: World's Best in Place Branding -spot_img

branding

Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.

Expert Advice

Public Vs. Private Sector Branding Explained: Similarities and Differences

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Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
Interviews

Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

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Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
Interviews

Natasha Grand on Creating Place Identity

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Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.
Case Studies

Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo

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Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
Expert Advice

On Place as Society of Brands and How to Maneuver Place Brand Crowds

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In this guest post, Sikko Baltus of HubTownCity examines the nature and purpose of brands. He introduces us to the idea of Place as a society of brands, and tells us how to benefit from brand crowds.
Expert Advice

Brand China: The Chinese Dragon – Benign or Enflamed?

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Do we visualize Brand China as a success story that has cleverly packaged its brand power? Aparna Sharma on China's nation branding and country image.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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