Brazil
Brazil: Learn about latest insights, analysis and trends linked to the national image, reputation and country branding of Brazil: its brand positioning as country, and perceptions of Brand Brazil internationally.
Major Sporting Events and Place Reputation: Why did Brazil Miss the Shot?
Major sporting events and the reputation of Brazil are the topic of this guest post by Professor Marco Ocke, Researcher and Advisor in Place Marketing at the School of Business and Economics, University of Sao Paulo.
Raquel Goulart Sztejnberg on Destination Branding and Place Brands in Brazil
Interview with place brand strategy consultant Raquel Goulart Sztejnberg on place branding, Rio de Janeiro, Brand Brazil and branding in South America.