TAG
Brazil
Brazil: Learn about latest insights, analysis and trends linked to the national image, reputation and country branding of Brazil: its brand positioning as country, and perceptions of Brand Brazil internationally.
Brazil Country Performance, Nation Brand Strength and Reputation
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Brazil: its economic performance, country brand strength and reputation, according to studies measuring economic competitiveness, livability, soft power and sustainability.
São Paulo City Performance, Brand Strength and Reputation
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São Paulo city performance according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Places for Us
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Places for Us in São Paulo: first consulting firm in Brazil specialized in place branding, strengthening communities, identities and places, creating resilience and improving people's quality of life. Company profile
Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends
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Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
Adriana Campelo on Heritage and Co-Creational Place Branding
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Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.
Digital Country Index 2017: Winners, Losers and Trends
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José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
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