Brazil
Brazil: Learn about latest insights, analysis and trends linked to the national image, reputation and country branding of Brazil: its brand positioning as country, and perceptions of Brand Brazil internationally.
Can Music Change the Reputation of a Place?
Cities and countries increasingly treat music as a reputation asset. Research on Auckland, Rio de Janeiro and Montreal reveals the complex relationship between musical culture, place identity and branding, and the limits of institutional control.
Rio de Janeiro – City Performance, Brand Strength and Reputation
How Rio de Janeiro performs in rankings of economic competitiveness, city brand strength, reputation, liveability and urban sustainability.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
São Paulo – City Performance, Brand Strength and Reputation
Explore São Paulo's economic performance, city brand strength, sustainability and reputation, according to leading rankings and indices.
Brazil – Country Performance, Brand Strength and Reputation
Explore Brazil's economic performance, sustainability, country brand strength and reputation, according to rankings and indices.
Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends
Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.