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Brazil

Brazil: Learn about latest insights, analysis and trends linked to the national image, reputation and country branding of Brazil: its brand positioning as country, and perceptions of Brand Brazil internationally.

Digital-Country-Index-2017-results
Research Insights 

Digital Country Index 2017: Winners, Losers and Trends

27 June 201725 August 2018 The Editorial Team Brazil, Canada, country brands, country rankings, France, Japan, ranking, UK, USA

José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.

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Learn about place branding in Latin America
Interviews 

Current State of Place Branding Practice in Latin America

12 March 201719 April 2018 The Editorial Team Brazil, Colombia, Costa Rica, country of origin, Latin America, Mexico, Place Branding

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.

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Destination Check - Tourism sustainability in Brazil
Destination Profiles 

Destination Check: Current State of Tourism Sustainability in Brazil

11 December 20169 March 2019 The Editorial Team Brazil, destination, South America, sustainability, sustainable tourism, travel and tourism

Destination Check Brazil: Tourism and sustainability experts share their thoughts on the current state of sustainable tourism in Brazil, South America.

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Brand Finance Nation Brands Forum 2016
Conferences 

Event Highlights: London Nation Brands Forum 2016 by Brand Finance

25 October 20161 February 2018 The Editorial Team brand equity, Brazil, China, country brands, Great Britain, Investment Attraction, Nation Branding, reputation, Samantha North

Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.

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Media representations Brazil country image

Brazil, Olympics, Media Representation: Wild Like the Jungle?

22 July 201614 September 2016 The Editorial Team Brazil, Country Branding, country image, nations, Place Brand Image, place identity, South America

Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country’s unconsolidated national identity.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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