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city brand professionals

Juan Carlos Belloso on City Branding and the Case of Barcelona

Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.

Bill Baker on Destination Branding for Small Cities

Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.

Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments

Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).

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