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city brand professionals
Our interviews with city brand professionals provide unique insights into the thinking and experience of leading city branding experts, city marketers and developers around the world. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Juan Carlos Belloso on City Branding and the Case of Barcelona
TPBO -
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Bill Baker on Destination Branding for Small Cities
TPBO -
Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments
TPBO -
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
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