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city brand professionals
Our interviews with city brand professionals provide unique insights into the thinking and experience of leading city branding experts, city marketers and developers around the world. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Christopher Hire on Cities, Innovation and City Branding
TPBO -
Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.
Frank Cutitta on City Branding and How to Build Smart and Resilient Cities
TPBO -
Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.
Christophe Alaux on Place Marketing in France
TPBO -
Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.
Bernhard Klein, City and Destination Branding Consultant
TPBO -
Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv
TPBO -
Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.
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