- Introducing: World's Best in Place Branding -
City Brand Professionals
Explore our interviews with city brand professionals, offering insights from leading experts in city branding and city marketing. Each interview is conducted by invitation only and is based on peer nominations, ensuring the highest quality and relevance. These conversations provide global perspectives and the latest trends in the field, reflecting a careful selection of thought leaders and practitioners who are shaping the future of city branding and marketing.
Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv
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Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.
Juan Carlos Belloso on City Branding and the Case of Barcelona
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Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Bill Baker on Destination Branding for Small Cities
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Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments
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Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
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