City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology
Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
Auckland
Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
Stella Kladou on How Culture Impacts City Branding
Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.
David Ferreira on How Mississauga in Canada Approaches City Branding
Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.
Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.