City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
City Branding: What It Is and How It Works
City branding is on the rise. But why does it matter and how does it work? Find out by browsing through our collection of latest insights, strategies and advice for city branding professionals, economic development pros and talent attraction specialists.
Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago
Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.
Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.
City Branding: Which Factors Are The Most Crucial For Your City Brand?
Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.
Anna Gissler on How Stockholm Business Region Leads in Talent Attraction
In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.