City image insights, management strategies, trends and advice for city brand managers, marketers and urban developers. You might also be interested in our articles on livability and reputation.
Amanda Ellis on Livability Priorities and the Rise of Small Cities in the US
Amanda Ellis on what livability means and why smaller cities and towns are thriving with regard to attractiveness for talent and investment.
A City Brand Assessment of Warsaw, Poland
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being
Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.
Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards
Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.
Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.