City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Research Insight: Branding Cities in the Age of Social Media
City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.
David Adam on City Branding, Urban Management and Better Cities
David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.
Xavier Suñol Ferrer of Barcelona City Council on Tourism and Sustainability
Xavier Suñol Ferrer of Barcelona City Council on 30 million visitors a year, suspending accommodation licences, and measuring success by resident perception surveys.
City Branding and Media Portrayal of Chinese Mega-Cities
Research insights by Emma Björner and Efe Sevin on city branding and media portrayal of mega-cities in China.
How to Develop a City Brand Strategy – Example Mississauga in Canada
Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.
Frank Cutitta on City Branding and How to Build Smart and Resilient Cities
Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.