City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
David Adam on City Branding, Urban Management and Better Cities
David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.
Xavier Suñol Ferrer of Barcelona City Council on Tourism and Sustainability
Xavier Suñol Ferrer of Barcelona City Council on 30 million visitors a year, suspending accommodation licences, and measuring success by resident perception surveys.
City Branding and Media Portrayal of Chinese Mega-Cities
Research insights by Emma Björner and Efe Sevin on city branding and media portrayal of mega-cities in China.
How to Develop a City Brand Strategy – Example Mississauga in Canada
Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.
Frank Cutitta on City Branding and How to Build Smart and Resilient Cities
Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.
Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK
Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.