Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Dubai's city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
New Delhi's attractiveness for investors, high potentials and visitors, according to international rankings and indices: its city brand strength and reputation.
Düsseldorf's attractiveness for investors, talent and locals, according to rankings and indices: its brand strength and reputation.