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country brand professionals

Jeremy Hildreth, the Indiana Jones of Branding

Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.

Gustavo Koniszczer on Country Branding in Latin America

Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.

Lina Maria Echeverri on Country Branding in Latin America

Lina Maria Echeverri from Botogá in this interview discusses country branding in Latin America, nation brands and the reputation of countries like Colombia.

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