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Country Brand Professionals
Explore our interviews with country brand professionals, offering insights from leading experts in country branding and nation branding. Each interview is conducted by invitation only and is based on peer nominations, ensuring the highest quality and relevance. These conversations provide global perspectives and the latest trends in the field, reflecting a careful selection of thought leaders and practitioners who are shaping the future of country and nation branding.
Inga Hlín Pálsdóttir on Destination Branding and Iceland
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Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
Thebe Ikalafeng on the Branding and Reputation of Africa
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Intriguing interview with Brand Africa 'guru' Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.
Nicolas Papadopoulos on Country Image Research and Nation Branding Trends
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Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.
Joao Freire on Place Branding Practices in Portugal and the Middle East
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Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.
Jeremy Hildreth, the Indiana Jones of Branding
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Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.
Gustavo Koniszczer on Country Branding in Latin America
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Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.
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