Country Branding
Examples of successful country branding are hard to come by. The following articles offer expert insights, case studies and essential information for country branding professionals and researchers, including thoughts on country reputation and nation brand rankings.
Luis Chavarría on Astronomy as Economic Development Opportunity for Chile
Luis Chavarría, Director of the Astronomy Program at the National Commission for Scientific and Technological Research CONICYT, in this interview shares his thoughts on how growing interest in astronomy can contribute to the economic development of Chile.
Chile: Reaching for the Stars with Astrotourism
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
Which Are the Main Place Branding Challenges and Trends in 2019?
Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
Adam Mikolajczyk of Best Place Institute on Meaningful City Branding
Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.
How to Measure Country Brands? Models, Tools and Approaches
How to measure country brands? You asked, our panel of place branding specialists has answers.
Myriam Gómez of Marca Chile on Country Branding Strategies
Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.